Barron Trump is starting to build his own path, moving beyond his well-known family name and toward independent business interests.

At 20 years old, he has reportedly entered the startup world as a partner in Sollos Yerba Mate Inc., a drink company focused on the growing “functional beverages” market.

The company is centered around yerba mate, a traditional South American drink made from plant leaves and known for its natural caffeine content. It has become increasingly popular worldwide as an alternative to coffee and energy drinks, often promoted for providing steady energy.

Sollos is not just focusing on the drink itself, but also on lifestyle branding. Its image leans into wellness, outdoor living, and an active, sun-driven aesthetic designed to appeal to younger consumers. The brand name reflects this concept, combining “sol” (sun) with a mirrored twist.

The company is expected to launch its first product—a pineapple and coconut-flavored yerba mate drink—in May 2026. The branding highlights a beach and surf-inspired identity, aiming to connect the drink with a relaxed, active lifestyle.

Barron is reportedly part of a five-person founding team, along with several other partners, and the startup has already secured early funding of around $1 million, moving it beyond just an idea stage.

Overall, the move reflects both a growing trend in the beverage industry and a quieter, more business-focused direction for Barron compared to other public members of his family.

However, the market is highly competitive, and success will depend on more than just branding and early interest—it will require strong execution, distribution, and long-term consumer appeal.

At this point, Sollos is still a developing venture with potential rather than proven success.

What makes it notable is not just the product, but the positioning: a young entrepreneur entering a fast-moving industry and trying to build something from the ground up.